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Help / Growth Features / Momentum Drop: automatic follow-up posts
Growth Features

Momentum Drop: automatic follow-up posts

Momentum Drop holds back a CTA reply and posts it automatically once total engagement reaches a threshold.

What Momentum Drop is

Momentum Drop is a held-back CTA reply. Instead of publishing the CTA immediately as the final reply, the app stores the CTA text and waits until the post reaches a total engagement threshold.

MomentumHive Create screen with CTA options, the place where Momentum Drop is configured
Momentum Drop is configured from the CTA area of the composer flow, alongside CTA reply settings.

How it works

In the real UI this lives inside the CTA section of Create and Calendar:

  1. Turn on Add CTA reply.
  2. Optionally pick one of your saved CTAs or generate a contextual CTA.
  3. Turn on Momentum Drop.
  4. Set the threshold as a total engagement count.
  5. Schedule or publish the post.

What counts as the threshold

The code and UI both describe the threshold as combined engagement, not a rate. In practice that means likes + replies + reposts + quotes.

The CTA text is limited to 500 characters because it is still a Threads reply.

Plan availability

The schedule endpoint only persists Momentum Drop settings for non-free users. Free users see an upgrade prompt instead of an active toggle.